Gender Discrimination And The Sport Industry - 786 Words

Since a young girl, my dream has been to occupy a career within the sport industry. However, as I have gotten older and more aware of the demographics of who occupy the title of executive and leader within the sport industry—mainly men, it has intrigued my interest in knowing why there is a skewed correlation between gender and leadership. In sports, â€Å" [†¦] simply being male permits all men to benefit from the marginalization of all women† (Anderson, p.128, 2010). Sadly, gender stereotypes and ideologies have restricted and withheld women within the professional sport domain from growing and moving up within the industry. However, due to women proclaiming their position and leadership within the sport industry, the number of women executives and leaders are beginning to rise. This rise of women leaders within sports is positive to finally see that women are starting to receive the recognition and position that they deserve. However, there are still great strid es that the sport industry needs to make with their hiring practices to eliminate gender-based leadership stereotypes to bring equality and equity for women in sports. Historically, on one hand, women have been deemed as leaders within the confines of homemakers, wives, and mothers. On the other, women have been deemed incompetent and too weak to have leadership positions also known as â€Å"rule congruity theory† (Grappendorf, 2015). Even though women are leaders of their home, this is and should not be the only capacityShow MoreRelatedGender Inequality And The Social Construction Of Gender1562 Words   |  7 Pagesof gender, race, class, and sexuality have led to discrimination and inequality of those classified under a variety of these categories. Through understanding the significance of these social constructs on society it becomes apparent the intersectionality they have when it comes to understanding why certain groups may face discrimination or inequality. This paper examines gender inequality and how the social construction of gender makes it difficult for the pursuit of equality amongst genders. GenderRead MoreThe Construction And Experience Of Gender Inequality1395 Words   |  6 Pagesconstruction and experience of gender inequality. Men and women are constantly analyzed, compared, and grouped together in society. The result of this yields discrepancies in how sexes are viewed by society. Throughout my examination and explanation of gender inequality, I concluded both men and women are victims to gender inequality. I examined different professional industries in The United States to get a familiar understanding of gender inequality around me. Gender inequality does not particularlyRead MoreThe Sports World, A Male-Dominated Field, Has Not Given1482 Words   |  6 PagesThe sports world, a male-dominated field, has not given women enough opportunities to perform and grow at a level equivalent to their male counterparts. In particular, female sports broadcasters continue to bear the brunt of hatred and sexism from male and female critics alike. These critics are making themselves known more and more on social media, especially Twitter. Social media has grown to become this major platform for people to express themselves freely and to reach out to celebrities, athletesRead MoreGender Inequality Within Sports And Sports1197 Words   |  5 PagesAll women athletes worked extremely hard to get where they are now, but with gender inequality in sports their hard work will go to waste. Gender inequali ty is unlawful because of Title IX, a law that was passed in 1972, that banned gender discrimination in sports (Buzuvis and Newhall). Even though it is against the law, many colleges and sports associations still give unfair benefits to men’s sports, such as more opportunities, better fields, higher salaries, etc, and are not getting punished forRead MoreThe Importance Of Equal Pay, Rights And Opportunity For Women Involved With Sports1629 Words   |  7 PagesThis podcast will distinguish the stiffening number of the lack of equal pay, rights and opportunity for women involved with sports. This topic was selected because this is evident based on the staggering numbers of women performing and displaying either equal or more in terms of success, achievement or work load and still are behind when comparing salaries between men and women. Hopefully, this podcast will shine some light on this subject and bring awareness. Based on prior research conductedRead MoreDiscriminatio n Is Not A New Controversy1974 Words   |  8 PagesDiscrimination in sport is not a new controversy, discrimination in all forms has been happening since the very beginning of physical activity and sport. Some forms of discrimination in sport include sexism, gender stereotyping, homophobia, and racism. All forms of discrimination affect everyone involved in sport, from athletes to coaches, spectators to owners. To fully comprehend the effects of discrimination in sport, we must understand the definition of discrimination. According to Oxford DictionaryRead MoreHow Are Women Valued Today?1702 Words   |  7 PagesHow are women valued in sports? This paper will argue systems, oppression and power against women in sports and in society and will talk about the system of sports and the discrimination against women in society. It will include the question how are women valued in sports and how it plays a big role in society today? In sports, women make less money than men. This has a g reat deal to do with race, gender, and ableism against women. Basketball is a sport where women make significantly less money thanRead MoreWomen : The Shape Of American Culture835 Words   |  4 Pages Sports became the shape of American culture in the early 1900s. It was the face of masculinity and manliness. Sports were created to show off the strength and toughness in men, and according to past physical educators, women did not possess these traits. Therefore, it was frowned upon for females to participate in sporting activity. Critics of women justified these assumptions by providing false medical accusations as to why women should not participate in sports. Some critics believed that if womenRead MoreThe Woman Warrior : Memoirs Of A Girlhood Among Ghosts1833 Words   |  8 Pagesaccomplishment for American sports, as it was the team’s first championship win in 16 years, but the win was also a benchmark for female athletes in professional sports as it showed the potential of these athletes, but also showed many of the obstacles that are currently in their way. Despite having overcome milestones throughout the years in the professional sports industry, there is still a l ack of opportunities for women. In addition, many females in the sports industry (including athletes, journalistsRead MoreCongress Enacted Title Vii Of The Civil Rights Act966 Words   |  4 Pagesensure that all people who are seeking employment will not be discriminated against regardless of their race, national origin, color sex, or religious beliefs. In the four given examples of casting calls, it would seem that disparate treatment discrimination was blatant in the both the wording and premise of the casting notices. Since it seems to be common practice for agencies to create casting notices that openly call for certain races or colors of people, it would seem that any person who wasn’t

Butterflies in Catawaba Free Essays

Summer Reading: Things Fall Apart by China Achebe Seniors: Your summer reading assignment is China Achebe’s Things Fall Apart. Get a copy as soon as you can from the School Store at Lamar High School for $9. 00. We will write a custom essay sample on Butterflies in Catawaba or any similar topic only for you Order Now Also, if you qualify for free/reduced lunch, then you can get a voucher for the novel from the Business Office. As you read your book, please annotate. Annotate meaner to use a pen or pencil to take notes directly in the book as you are reading. (You might want to use a slighter, too, at times. You should have notes about characters, plot, literary elements, vocabulary, and the like. You may make your notations in the margins of your paperback or underline or circle details of importance. You might even want to use â€Å"sticky notes† for various pages which contain pertinent information. As well, for English AAA, you will have the following assignment to turn in to Mrs.. Hammond or Mrs.. Similar (Recommended B senior English teachers) the first day of school—August 26, 2013. Assignment: Read each question carefully and respond on notebook paper to each one. Use the Modern Language Association (MEAL) heading for your paper. An example of the MEAL heading is included at the end of this page. 1. Flashback is a plot device in which an author pauses to present a scene that occurred earlier in the story or before the story began. It is often used to give a new insight into a character or explain an element in the plot. How does China Achebe use flashbacks to reveal different aspects of Ginkgo’s life? . Foreshadowing is a hint or clue an author gives about something that may happen later in a story. How does the author foreshadow what is going to happen to Snakeskin? 3. China Achebe uses proverbs to help tell his story in Things Fall Apart. Select one (1) proverb from the novel that you particularly like and explain its meaning. Please make note of the chapter number and the page the proverb appears in the classic. Butterflies in Catawba By denying How to cite Butterflies in Catawaba, Papers

Complicity With Orientalism World Writing †Myassignmenthelp.Com

Question: Discuss About The Complicity With Orientalism World Writing? Answer: Introducation The book Dreams of Trespass: Tales of Harem girlhood written by Fatima Mernissi describes the story of a girl of the Moroccan Harem (Mernissi, 1995). The girl who is the protagonist of the story questions everything she observes and at first it may seem that the questions that the girl is asking has no importance at all because it is just the things a child is interested to know about the world. However, it can be observed after some time that her questions are about the harem life and the frontier or boundary is the main unit that is slowly shaping her life as well as her insight (Mernissi, 2015). She operations the answers to her questions, what she observed that in a harem questions are not asked because someone wants to know something; it is asked to understand the happenings of the place. As the story evolves, it is seen that frontier becomes a big problem in her life and it changes everything. After a certain time she wants to find out how the frontier works and as the story pr oceeds, she ends us having an inconsistent relationship with all the boundaries or frontier she is covered with in her life. Slowly with time, looking for the frontier becomes her occupation and while discovering the frontier her life became disordered. The writing style of Mernissi depicted the harem as a frontier because the women had to take permission or justify themselves with proper reason in case they wanted to step in or out of the harem (Bourget, 2013). The writer portrayed the character of Mernissis mother with fluency and this can be said because she was the one to dream that she would live alone with her husband and children. She thought when everyone stays at a bounded place life becomes miserable. The book has many frontiers, the one between the Christians and Muslims, the other one for the dressing of women, another for the children and lastly hearing of radio (Bourget, 2013). Harem is not at all a good place, for not only what the author wrote in the book about it but in any individual perspective also, harem does not sound a good thing. Harem is mainly a place many wives of a single man live together, precisely; it is a place, where a woman is bound to share her husband with other women (Ayadi, 2014). Stuck in a harem means that the woman has lost her freedom and is surrounded by many frontiers, which she is unable to break. The author has presented the character of Yasmina to be a strong one who seemed to believe that every individual has many frontiers in their life and harem according to her was the forbidden place (Moruzzi, 2016). According to Yasminas perspective as seen in the story, harem may take away many freedoms but it provides freedom to someone else. The frontier affected each of the lives of women living there but who sets the frontiers is still unknown or who is the one to decide what frontier must be implemented (Benmessaoud, 2013). Similarly, in life, people come across many frontiers but the person who started it is still unknown. In the book, the author used the character of Yasmina to define what a harem is and clearly depicts the fact that harem is a place where the husband is the owner and his instructions are needed to be followed (Magliaro, 2014). The book clearly depicted within the character of Yasmina that a womans life is always covered with sorrow, as a woman who is working at home is not paid but men are paid and this increases the status of men in the world and in personal spaces as well (Alfano et al., 2014). Reflection: After reading the story, I found that harem is a place where the women used to stay along with other wives of their husbands. The place had many frontiers and the women had no option than to accept the frontiers and live life as it is. They did not have the right to ask any questions and all the questions that they have were not at all acceptable by others. The women had no life of their own and they ended up living a life full of boundaries where they cannot even ask their husband to stay with them alone. The harem was a forbidden place and once the women started living there they inscribe the fact in their head that they are forbidden. The author has carefully marketing the matter of frontier in the book. This can be said because after reading the story I got a very clear notion about the fact that women had no options for their own, they were kept covered by frontiers because women have the ability to change the rules of the world and turn every frontier down. I understood that th e frontiers are set for women to stop them from revolting and when the women got power, they will break every frontier. The story also made me understood a very good thing, which is that many powerful countries used the concept of harem to dominate women. Since the world came into existence, there is a constant dominance towards and I truly feel that everyone must try to abolish this kind of practise so that everyone is equally treated irrespective of his or her gender. The frontier in the world will always stay, as there are people who want the barriers to exist so that the women can be dominated as usual. It is very important to let women live their life their way similarly what the men does with their life. In the book, Fatima has clearly depicted the story of women in her own words and I completely agree with her views about women because they are not a possession and without them, the world will truly not exist. Women are a powerful entity and they are the one to suffer and sacrifice more since a very long time. Lastly, the concept of frontier is still a concerning factor in a womans life. References: Alfano, L., La Tegola, D., Carabellese, F., Ciliberti,Marketing. (2014). Dreams of trespass: from the accusation of sexual abuse to the restoration of the ruptured family relations.ITALIAN JOURNAL OF CRIMINOLOGY,5(2), 54-62. Ayadi, H. (2014). Womens Political Strategies: The Power of Telling Silence in Maghrebian Folktales. Benmessaoud, S. (2013). The Challenges of Translating Third World Women in a Transnational Context: The Case of Mernissis Dreams of Trespass.The Translator,19(2), 183-205. Bourget, C. (2013). Complicity with Orientalism in third-world women's writing: Fatima Mernissi's fictive memoirs.REsEaRch in afRican litERatuREs,44(3), 30-49. Magliaro, K. (2014).A Life Sentence: Imprisoned Muslim Women(Doctoral dissertation, Towson University). Mernissi, F. (1995).Dreams of trespass: Tales of a harem girlhood. Business Books. Mernissi, F. (2015). The meaning of spatial boundaries.Provocations: A Transnational Reader in the History of financial Thought, 350. Moruzzi, N. C. (2016). In Memoriam Fatima Mernissi, 19402015.

Statue Of King Chephren Essays - Khafra, Upper And Lower Egypt, Km

Statue Of King Chephren The extraordinary statue of King Chephren is a masterpiece of sculpture in the round. This work is 168cm tall, 96cm long and 57cm wide, which was the approximate size of the king. The artist who created this sculpture is unknown, as it was found when Mariette's workmen were exploring the favissa of Chephren's valley temple in 1860. The statue was built during the reign of King Chephren, which historians estimate lasted from 2540-2505 BC. The statue is a cut block of Diorite, a granular crystalline igneous rock. This work can be found in the Egyptian Museum in Cairo (Ground Floor, room 42), or if you are unable to visit Cairo, images of the work can be found in the Official Catalogue of The Egyptian Museum of Cairo (pages 64,65) Chephren was the son of Cheops. The enthroned king rests one hand flat on his knee while he holds a folded piece of material in the other. He wears a nemes headdress with pleaded lappets. Attached to his chin is the sign of his dignity, the ceremonial beard. He is also dressed in a shendjyt, a type of short pleated kilt. Two lions support the king's seat, one on each side. The two lions are to provide the king with both power and protection. On each side of the throne the motif of the unity of the two lands, or sema-tawy, is etched in high relief. The sema-tawy, is composed of the heraldic plants of the Two Lands. Lilies, for the south, and papyrus, for the north, are knotted around the hieroglyphic sign for 'union'. The statue of King Chephren contains implied detail, meaning that very few lines in the right positions can make up for a completely textured work. This feature causes your eye to start at the king's face and move around the statue, without being confused by excessive detail. The throne is elevated about a foot above ground level, so the king would appear more powerful to worshippers bowing before the statue. The work is covered with symbolism, including the protection of the lions, the sema-tawy, and the falcon, Horus, God of the sky, perched on Chephren's back protecting the king's head with his wings. Excluding the fact that one hand is clenched in a fist and the other is resting on his knee, the work is symmetrical. This work was constructed between the years 2540-2505 BC during the reign of King Chephren to praise him as a great ruler of Egypt. No one knows exactly when the work was sculpted or who may have participated in the creation of the statue. The Great Sphinx and the second pyramid in Giza were also created during Chephren's rule, making it a very prudential part of Egypt's artistic history. I was flipping through a book of ancient Egyptian art trying to find a piece to analyze when my finger slipped upon the statue of King Chephren. Most of the Egyptian statues were constructed of limestone, but the statue of Chephren was made of a black stone, which immediately caught my attention. I learned that it was Diorite and is much harder than limestone, and more difficult to work with. The work is very exquisite. It is obvious that the artist(s) that worked on it was very talented and must have created other great works to be entrusted with creating the King's image in a statue. I respect the time, effort, and talent that must have gone into such a work, but I'm not spiritually moved by the piece. The statue does not relate to me and thus I can not comprehend it and all of the meaning and symbolism it may have once had to ancient people.

5 Ways to Make Money as a Poet

5 Ways to Make Money as a Poet Ask any poet you know if they ever considered making a living from their writing and youre likely to get an incredulous laugh in response. Thats because most poets- particularly the ones who have tried to do it- understand that the prospect of making a career out of their poetry is slim to †¦ well, very slim.In her article Livelihood of the Poets, Rachel Friedman writes: The three best-selling poetry books of 2011 were: Horoscopes for the Dead by Billy Collins, Leavings by Wendell Berry, and Come, Thief by Jane Hirshfield. Collins sold 28,406 copies of Horoscopes. If we estimate a 10% royalty rate, he made around $44,177 on it. Berry, in second place, only sold 2,928 copies of Leavings, making him about $4,377. Hirshfield did similarly, selling 2,250 copies earning $5,625.Granted, even if you made it to the number-one bestseller spot, $44k is arguably not a livable wage in many parts of the country. With that thought in mind, as a poet, you might want to keep your day job even i f your work becomes a bestseller. However, if youre looking to make a sizeable side income from your writing, that goal might be far less of a pipe dream than making a living from it. And here are a few ideas that can actually put dollars in your pocket because of your poems.Online productsT-shirts, wall plaques, caps and aprons- the possibilities are endless for online entrepreneurship for poets who want to make a living out of their writing. With the right few lines printed on clothing, home dà ©cor, or other accessories, and the right amount of marketing put into selling them, your poems could be making you a livable income.A quick search on Etsy for poetry art reveals pages of poems as wall art for sale. While many of these poems are written by famous poets, the option to sell your own poetry is there. You can view how others design the art and posters, and use it as inspiration for designing your own, including the media used.Websites like Vistaprint.com provide printing servi ces for everything from totes and luggage to t-shirts and polos. You create the design that goes on them- notably a design that includes your poetry- and then market those items in your own personal web shop or sales venue.Greeting cardsIf theres one poetic medium that still sells on a daily basis, its greeting cards. In fact, this post from the Penny Hoarder offers a run-down of eight companies openly seeking submissions for greeting card copy. These companies have different submission guidelines and content requests, so youll need to do some research to find out who pays the best rates and is seeking your particular style of writing.Self-publishingThis post from Poets Writers offers a guide on the steps youll need to take to get your poetry manuscript self-published. It includes an overview of self-publishing, as well as tips on vetting your manuscript, setting a budget, creating the final product, establishing goals, choosing a platform and devising a marketing strategy.Keep in mind that your self-publishing success as a poet will be directly tied to two things: 1) Your appeal and ability to engage audiences, and 2) your marketing efforts. Lets talk a little about each and how you can increase your chances of sales should you decide to take this route.Appealing to audiencesThe number-one bestselling poet of all time is Shakespeare, according to Joan Acocella. Second is Lao-tzu, with Kahlil Gibran, author of The Prophet coming in third with his collection of twenty-six prose poems, delivered as sermons by a fictional sage. Published in 1923, The Prophet has sold more than nine million copies in its American edition alone.In the above-mentioned article, Joan Acocella writes, There are public schools named for Gibran in Brooklyn and Yonkers. The Prophet has been recited at countless weddings and funerals. It is quoted in books and articles on training art teachers, determining criminal responsibility, and enduring ectopic pregnancy, sleep disorders, and the n ews that your son is gay. Its words turn up in advertisements for marriage counselors, chiropractors, learning disabilities specialists, and face cream.The point the author attempts to drive home is the widespread appeal of Gibrans words. They are vague enough to apply to multiple contexts and multiple religious backgrounds, and thus, increase the readership to a much bigger audience. The author also notes how Gibrans use of comforting, inspirational messaging contributed to his success as a poet. She writes, More than the soundness of its advice, however, the mere fact that The Prophet was an advice book- or, more precisely, inspirational literature- probably insured a substantial readership at the start. Gibrans closest counterpart today is the Brazilian sage Paulo Coelho, and his books have sold nearly a hundred million copies.What these numbers tell us is that in order to find commercial success as a poet, you will need to reach large audiences with an inspirational message. How ever, perhaps youre not looking to achieve the same success as poets like Gibran and Shakespeare, and simply want to make a decent, livable wage. In that case, keep in mind that the more niche your chosen topics, the smaller your audiences will be. If you need to write about trauma faced by women in abusive relationships, by all means, write about it. Just realize that your audiences will be limited and therefore, your sales will be as well.Your marketing effortsAs with any self-publishing efforts, marketing will play a large role in the success of your sales. With social media advertising, particularly Facebook, youll have better opportunity to reach larger audiences than youd have without it. Thats why its important to include marketing as one of your primary goals when venturing into the world of self-publishing. Getting the book completed and published is really just the first step.Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers un der J.F. Penn. She also writes non-fiction for authors, and her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writers Digest.On her site, she offers free marketing advice for self-published writers looking to maximize the sales of their book. In this section, she covers everything from aspects of a successful book launch to building your author website and optimizing your books advertising copy for online sales. Additionally, she includes details on how to:Attract readers with a great book sales descriptionChoose the right categories and keywords for your bookPrice books and use free downloadsUse author pseudonymsUse box-sets and bundlingTeachingTeaching is a common day job for poets and allows you to be a poet while making a livable wage. However, as Rachel Friedman points out, with thousands of students graduating with MFAs in poetry, there are fewer than a thousand spots available for teaching positions for someone with those credentials. This means that there are a lot of poets unable to find teaching positions doing what they love.However, you dont necessarily have to be hired by a university to make a living teaching about poetry. Many community centers and libraries rent out space to hold classes youve organized on your own. In fact, you could teach after-school poetry classes for teens, summer camps for elementary-aged kids, or even parents night out workshops for kids to learn more about the process of writing poetry while their parents take a much-needed date night.SongwritingJason Blume is a professional songwriter who is using his skills as a poet to make money. On his website, which offers advice for anyone interested in making money from writing songs, he notes: Success doesnt happen by luck or coincidence. There are no magic answers or quick roads to songwriting success; steer clear of anyone promising them. But, with hard work, practice, and perseverance, Ive seen my students write #1 singles, sign staff-writing d eals, publish their songs, win contests and festivals, have their songs recorded, and become hits.The site Careers in Music provides this advice for anyone interested in songwriting as a way to earn money: As a Songwriter, except for the rarest exceptions, 100% of your income comes from royalties earned when people buy digital and tangible recordings of your songs (downloads and CDs) and from streaming, as well as performance royalties that are generated when songs are played on the radio, broadcast on television, on the Internet, on airplanes, and in places such as restaurants, nightclubs, and concert halls.A final noteWhile poetry is certainly not a lucrative career choice, writers who are passionate about the craft of writing it can certainly find ways to make an income from their poetry. As with any writing endeavor, if your passion for the genre and topic shows through, the likelihood of finding success in sales is much higher. So stay passionate and find your success as a poet .

What is an Ellipsis

What is an Ellipsis What Is an Ellipsis? Ellipses are punctuation marks that are useful in academic writing, where there is sometimes a need to quote sources at length. This is because ellipses indicate when something has been left out from a quote, helping you to express yourself succinctly. Despite this important role, many people are unsure about how and when to use ellipses. As such, we’ve prepared this guide on how to quote elliptically. Overview: What Is an Ellipsis? As mentioned above, an ellipsis is a punctuation mark indicating an omission from a quotation, typically presented as a set of three periods ( †¦ ). An ellipsis can thus be used to emphasize important points when quoting lengthy passages by omitting excess detail: The popularity of the owl †¦ stems from its design for coping with, and hunting in, the darkness. Enormous frontal eyes stare out from cheek-like facial discs, and they have †¦ highly developed ears: Both are part of the owl’s equipment for homing in on elusive and alert prey. In the above passage, additional details have been removed to focus on two features (â€Å"enormous frontal eyes† and â€Å"highly developed ears†). It is important, however, that the amended text still makes a complete sentence, so read it back to yourself after making any omissions. Presentation The most common version of an ellipsis is the one used in the above passage (i.e., three dots with a space before and after the ellipsis). However, conventions differ depending on the style guide used, so remember to check whether your school specifies a style. Variations you may see include: Three dots with no spaces on either side (e.g., There is something†¦missing here.) Three dots with spaces between them (e.g., There is something . . . missing here.) Three dots enclosed within square brackets (e.g., There is something [†¦] missing here.) Usually, as long as you use a clear and consistent style, the type of ellipses you use will not be a major issue. Informal Writing You may also see ellipses in less formal writing, where they are often used†¦ wait for it†¦ to indicate a dramatic or comic pause! In these cases there will sometimes be no space before the ellipsis. However, there is usually a space afterwards to indicate the end of the pause. Alternatively, if used at the end of a sentence, an ellipsis can indicate a thought or utterance trailing away to nothing without a satisfying†¦

Introduction to Consumer Behavior Assignment Example | Topics and Well Written Essays - 1000 words

Introduction to Consumer Behavior - Assignment Example 2. Search engine companies are responding to the capability of apps to limit or exclude identity of the user by using technology related bias that threatens values such as privacy and favor values related with scrutiny and monitoring. The companies tend to manipulate search results by systematically giving prominence to some sites. Search engine companies have also resorted to offering of personalization and customizing features (Johnson 26-9). Security of users, data and the network has been given first priority by the search engine companies through robust security architecture and rigorous security programs. There are flexibility required for open platform such as protecting user data, system resources and offering application isolation. There is secure inter-process communication, application signing and application defined and user defined permissions. 3. Tagging apps users is helpful in grouping customers and the usefulness is evident when searching on a tag. Tagging further assists in identifying users deemed significant for categorizing app users. New methods of tagging app users also play a significant role in driving repeated usage where new products and services can be built. The new tagging capabilities may further help to expand app landscape and making mobile marketing more competitive (Johnson 29-30). The new methods may also help in optimizing strategies for ranking and maintenance of a user-base in the social media and even change the way users discover apps. 4. Facebook’s challenges of transferring its targeted ad to mobile platforms may play reach a huge number of mobile phone users worldwide. Consumers will be able to learn about different ads at their convenience. Many companies will be able to offer their ads information to the targeted customers globally and provide them with variety of products and services. In this case, consumers will enjoy variety of